Things publishers say to book designers

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Design

Question: What does one do with this collection of cover design briefs amassed over a period of 2 years?

Answer: Extract words and phrases that repeat themselves over and over again and turn them into collages using old-school cut and paste! No computers, no Google Images — just these four magazines that were destined for the bin, this beautiful European paper sample book (to represent all the things that aren’t allowed in educational publishing),  a stick of glue and a pair of scissors.

Things publishers say to book designers

+++++

Let’s go with what we’ve already done before.

Previous edition02 Previous edition04 Previous edition03 Previous edition01

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We don’t have a budget.

Budget02 Budget03

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The market is conservative.

Conservative02 Conservative03 Conservative01

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The cover needs to look contemporary.

Contemporary02 Contemporary03 Contemporary01

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It needs to be accessible.

Accessible02

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It needs to look fresh and clean.

Clean01

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It needs to look positive and engaging.

Positive and engaging01

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It shouldn’t look too Australian.

Australian01 Australian02

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Avoid anything that looks too similar to the competition.

Competition01 Competition03 Competition02

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Huh?

Huh01 Huh02 Huh03

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Last but not least and also my personal favourite: We don’t really need you unless there are pretty pictures involved.

Pretty picture

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